Recruiting a Marketing Expert to Your Small Business

The feeling of pending expansion of your business is exciting, revitalizing, and sometimes a little scary, as there comes a lot of extra responsibilities and elements that need to be accounted for as the business begins to expand. One very important part of expanding your small business is the marketing expertise to advertise and bring larger portions of the market to your door. With the field of marketing becoming an increasingly complex science, it’s almost impossible to do it alone, but with the culture of small business owners having the habit of micromanagement, how do you find the right marketer to dissolve your worries?

David Wayne Hagler

Finding a marketer in your area is all about the industry that you are in. As a business owner, you want the marketer to know as much or more about your business’s services and the competitors that surround the area. Those who do extensive research about your industry and the economy of your community are prime choices for marketing professionals. If the marketer you are looking for is outside of the city, don’t be discouraged. While it may seem intimidating that someone outside of the market location is assisting in a place you’ve reigned over for years, it might surprise you to find out that some independent marketers have their grasp on multiple cities, and some marketing firms have their grasp on multiple states!

Using these tips to recruit a marketer will help you let go and move forward in your business. Progressive Micro Devices in Fayetteville, Arkansas recruited a marketer that had recently graduated from the local college, and with the intent to expand, has been making wild success with their choice of David Wayne Hagler, the 2006 marketing graduate. The right marketer is out there, and when the time comes to expand, your knowledge of the marketing industry will allow you to make the right decision for a marketer.

The Power of Being a University of Arkansas Alumni

The University of Arkansas at Fayetteville is one of the best ranking colleges in the nation, and brings about some of the finest diamonds from the southern region of the United States. Their programs are astounding, and their reputation as being one of the best colleges in the nation is constantly being displayed by the large number of successful graduates that go on to lead the world’s industries. With so many great aspects of the college, one can only begin by looking at the benefits of being an alumni at the University of Arkansas.

David Wayne Hagler

1. Arkansas Alumni Online Community- created and supported by the thousands of successful alumni all over the United States, this website is made to promote the strength of the alumni network at the U of A. This website makes connections between different fields and industries, and has helped alumni even find spouses, new careers, and business partners.

2. The Engineer Hub of Arkansas- When it comes to engineering sciences in Arkansas, this college tops the charts. It competes against many other colleges in the south for its engineering program, making it a central hub for employment by those who graduate as alumni with a degree in any type of engineering. Their engineering program is also being spearheaded by several students who are beginning a Nano-sciences Program.

3. Affiliation with the Walton Family- The business college at U of A is named after Sam Walton, the founder of the international company, Walmart. This alone brings much opportunity and prestige to its business college. Those who graduate from the business college there are top-tier, such as David Wayne Hagler, a 2006 graduate that is making headlines as an up and coming marketing professional.

Growing Your Professional Image

As a small business owner, the image your business reflects to customers and potential clients is very important. You want to be seen as a reliable and credible business partner, but perhaps you don’t know how. Being professional is a big part of promoting the business, and your behavior has a big impact on how others relate to the business. It all comes down to how you portray yourself and conduct your business affairs. The following are a few reminders on how to grow your image.

Professional attire

When it comes to dressing professionally, modest clothing is the way to go. According to your industry, what is considered professional may vary, but always endear to show a clean and neat image. The same standards should apply to grooming. Unkempt hair and long nails communicate the opposite of respectable and credible.

Build strong relationships

Building relationships is an important aspect of growing your professional image. To build strong relationships means treating customers with respect, returning calls when you say you will, being honest at all times, and following through on any promises made. Clients appreciate honesty and timeliness, and the relationships you build now may be useful for years to come.

Manage time wisely

Ensure that you keep a calendar of events to help you track events, appointments and project deadlines. Organize your work area so you don’t have to waste time searching for needed items. Improving your time management skills will help you complete tasks faster.

David Wayne Hagler was once a small business owner, running his independent marketing business for five years after graduating from the University of Arkansas.

The importance of Marketing to a Small Business

The heart and soul of you small business lies in the ability to get potential clients to learn about the products and services you offer. For this to happen, you have to undertake marketing, which will cover multitude aspects including sales, advertising, and customer relations. Without marketing, your business may have the best products to offer, but few, if any, potential customers would know about them.

David Wayne Hagler

Get known

For your business to succeed, the word has to get out to potential buyers. Unless your venture is known in the community and have established communication channels with customers, you will have to employ various marketing channels to raise awareness. Without marketing, the business might never have the opportunity to progress and reach new heights.

Better sales

The beauty of marketing is that once you undertake it well, your products/services will get seen by potential clients, some of whom will start to talk about it with their family and friends. Through marketing, sales start to increase, and it falls upon you as the owner to ensure that quality remains high. Without employing marketing, the increased sales may never have happened.

Company image

Proper marketing helps to raise the profile of a business. Through marketing, your business gets to build its brand name and values, which positively impacts sales and business expansion efforts. As the business reputation grows, it is imperative to get involved in community programs, as through participation you get to solidify your standing as reliable business partner.

David Wayne Hagler has worked in marketing for the past 10 years, helping grow his consultancy firm and solidify his status as an excellent marketing executive.

David Wayne Hagler – Giving Back

David Wayne Hagler has been playing in an annual charity baseball game for the last six years. He says that he enjoys being able to use his athletic skills for the benefit of others, and he enjoys being able to get back into Baum Stadium, the home of the University of Arkansas Razorbacks baseball team; he played on the Junior Varsity baseball team as a student at UA.

He is also a regular participant in several fundraising golf tournaments each year. One is held for the American Cancer Society and benefits local cancer patients, especially children. And another Arkansas Food Relief, an anti-hunger charity based in Little Rock. He has also been volunteering several hours a week to an adult literacy program.

David Wayne Hagler says that there are a lot of reasons to be involved in worthy causes, and he thinks that everyone should have at least one thing that they do that is a way of giving back to their communities and making them better places to live. He says that there are countless volunteer groups, nonprofit organizations, and charities in every town in the nation, and there are many different ways to give back. “Whether you’re volunteering for some event, or helping a neighbor in some small way – bringing in their mail or mowing their lawn – or just making a financial contribution, it’s important,” he says. “The smallest act can lead to big change. I like to think of every small act as the proverbial little snowball that starts rolling downhill, gaining size and momentum as it continues, before finally turning into something really big.”

David Wayne Hagler – Marketing Copy

David Wayne Hagler works in the marketing department at Progressive Micro Devices, an electronics company in Fayetteville, Arkansas. The company is one of the largest in the United States, and provides electronic services by manufacturing, testing, and distributing a wide range of electronic components and assemblies. They also provide return and repair services for original equipment manufacturers.

David Wayne Hagler says that consumer electronics companies have been competing primarily through technology for many years now, and this can be a challenge to a marketer such as himself. He has written marketing copy about some of the basic electronic components produced by Progressive Micro Devices, such as resistors, capacitors, and transformers. He has also written extensively about the diodes, transistors, PNP transistors, and other semiconductor devices the company produces.

He says that when he is writing marketing copy it’s important to remember several things. One of the most important is to distinguish who his audience is: whether he is writing for the general public, or for the customers of Progressive Micro Devices. In the former he must take care not to get too jargony and to write in clear and concise prose. When he is writing for customers, though, then his copy is expected to reflect that and to be much more detailed and specific. At the same time, most of what he writes ends up on the Internet in one form or another, where it might be seen by virtually anyone. So it is important that his copy be informative and accurate. It is a fine line, he says, to write copy that appeals to both the general public and to his customers.

David Wayne Hagler – The Economy’s Lifeblood

David Wayne Hagler was born and raised in Fayetteville, Arkansas, and he still lives there. He attended Elkins High School, where he played first base on the school’s varsity baseball team. He was also on its varsity golf squad.

David Wayne Hagler

It was during his high school years that David Wayne Hagler first decided that he would like a career in marketing. “I had a Social Studies teacher who ran a small business out of his home,” David Wayne Hagler recalls. “And he used to talk about it a lot. It was an Internet business – it probably still is.” This teacher, Mr. Atkinson, taught a section on business one semester and referred to small, independent businesses as the lifeblood of the American economy. “Right then I decided that I wanted to have some kind of business of my own.”

His focus on marketing also came out of the business section taught by Mr. Atkinson. David Wayne Hagler remembers his old Social Studies teacher commenting that the goal of marketing is to match the products or services of a company to its intended customers. “He said that was a way of making sure the company was profitable.”

After completing high school David Wayne Hagler enrolled as a business major at the University of Arkansas. He took the standard curriculum but remained interested primarily in marketing. The business program was divided into two parts: a business core, which provided him with the basic knowledge in all areas of business, and a major area of study, which in his case was marketing. In addition to marketing he studied finance, management and management information systems, supply chain management, and business economics. He received his Bachelor’s degree in 2006.