The feeling of pending expansion of your business is exciting, revitalizing, and sometimes a little scary, as there comes a lot of extra responsibilities and elements that need to be accounted for as the business begins to expand. One very important part of expanding your small business is the marketing expertise to advertise and bring larger portions of the market to your door. With the field of marketing becoming an increasingly complex science, it’s almost impossible to do it alone, but with the culture of small business owners having the habit of micromanagement, how do you find the right marketer to dissolve your worries?
David Wayne Hagler
Finding a marketer in your area is all about the industry that you are in. As a business owner, you want the marketer to know as much or more about your business’s services and the competitors that surround the area. Those who do extensive research about your industry and the economy of your community are prime choices for marketing professionals. If the marketer you are looking for is outside of the city, don’t be discouraged. While it may seem intimidating that someone outside of the market location is assisting in a place you’ve reigned over for years, it might surprise you to find out that some independent marketers have their grasp on multiple cities, and some marketing firms have their grasp on multiple states!
Using these tips to recruit a marketer will help you let go and move forward in your business. Progressive Micro Devices in Fayetteville, Arkansas recruited a marketer that had recently graduated from the local college, and with the intent to expand, has been making wild success with their choice of David Wayne Hagler, the 2006 marketing graduate. The right marketer is out there, and when the time comes to expand, your knowledge of the marketing industry will allow you to make the right decision for a marketer.
David Wayne Hagler 