As a small business owner, the image your business reflects to customers and potential clients is very important. You want to be seen as a reliable and credible business partner, but perhaps you don’t know how. Being professional is a big part of promoting the business, and your behavior has a big impact on how others relate to the business. It all comes down to how you portray yourself and conduct your business affairs. The following are a few reminders on how to grow your image.
Professional attire
When it comes to dressing professionally, modest clothing is the way to go. According to your industry, what is considered professional may vary, but always endear to show a clean and neat image. The same standards should apply to grooming. Unkempt hair and long nails communicate the opposite of respectable and credible.
Build strong relationships
Building relationships is an important aspect of growing your professional image. To build strong relationships means treating customers with respect, returning calls when you say you will, being honest at all times, and following through on any promises made. Clients appreciate honesty and timeliness, and the relationships you build now may be useful for years to come.
Manage time wisely
Ensure that you keep a calendar of events to help you track events, appointments and project deadlines. Organize your work area so you don’t have to waste time searching for needed items. Improving your time management skills will help you complete tasks faster.
David Wayne Hagler was once a small business owner, running his independent marketing business for five years after graduating from the University of Arkansas.
David Wayne Hagler 